Image by Bernard Hermant

Embassy of Food

This year, we will focus on a critical analysis of the food design discipline. We will research promising food projects with which designers raise questions about our current food system or about our role as consumers, and yet did not make it to the shelves of the supermarket. The findings will be presented in the supermarket of the future at Dutch Design Week (DDW).

Promising projects do not always find their way to producers, the market and ultimately to consumers. Why is that and what can we do to advance these projects? Why is it not possible to scale up, and is that even desirable for every project? How can we strengthen the role and urgency of food designers in the food system? The Embassy of Food 2021 is based on research and analysis, and we hope this will also reveal the need for system changes.

During DDW21, the Embassy of Food will take the shape of the supermarket of the future. This “shop” will contain selected food design projects. Wandering through the supermarket you may wonder why these products or ideas have not been available already in the supermarket. Or you might be surprised by what could be on our plate in the (not-so-distant-) future. We want to show the great potential of existing food design projects and hope to interview visitors about their experiences, ideas and preferences and perhaps even make them more aware of their possible role and influence on the existing food system.

Next year, in 2022, we will take this idea a bit further and we will look at the supermarket of the future 2050. What will we find in the supermarket in 2050? What are we looking for in the physical store if we order all the regular groceries online and have them delivered at home? And what will the food system look like at that time?

The curators of this Embassy are Annelies Hermsen en Chloé Rutzerveld, both food designer.

Also have a look at what we did in...

Programme

Embassy of Food
Projects
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Screen Mutations

Screen Mutation – Louisa Zahareas

10 Oct 2021

Food for Care – Annelies Hermsen

10 Oct 2021

Tiger Penis Project – Kuang-Yu Ku

10 Oct 2021

FreshTag – Rui Xu

10 Oct 2021

Future Food Formula – Chloé Rutzerveld

10 Oct 2021

Evolving in Vitro – Yuval Yancovitch

10 Oct 2021

MINI MEET

16 Oct 2020
Exhibition

Past events

Updates

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Video

Walk with Chloé Rutzerveld through the supermarket of the future

Editorial

Volg de versheid en verminder voedselverspilling met Rui Xu

Image by Bernard Hermant
News

Do you want to see what is in the Supermarket of the Future?

Editorial

Customizing food for health with Annelies Hermsen

Editorial

Personalize your crop with Chloé Rutzerveld

Editorial

Get with the (cultured meat) times by evolving in vitro with Yuval Yancovitch

News

Embassy of Food at DDW

Editorial

Rediscovering traditional Chinese medicine with Kuang-Yi Ku

Screen Mutations
Editorial

Screen Mutations: tableware designed for interaction through a screen

Image by Bernard Hermant
Editorial

What will your future supermarket look like? The Embassy of Food makes you think.

Dutch Design Week
News

This is what the Embassies will present at Dutch Design Week

News

An intimate conversation about local food

Editorial

Tell me what you eat and I will tell you what you are (and the other way around)

Partners of Embassy of Food

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