With the Embassy of Food, we contribute to this by shaping the future of this system differently with collective knowledge and imagination. In the coming years, we will develop a program in which we let designers look at concrete, contemporary issues. We accept the major challenge of redesigning the food system in various ways. For instance, we dare to look beyond what can happen and explore with our partners where things get stuck. And where there is a need for a different perspective and roadmap. After all, what does a food system look like in which the various cycles are closed, and we make optimum use of all raw materials? And how do we use spatial design to shape the change in our landscape that goes hand in hand with those transitions? What does this mean for the country, farmer and the chain? Can we accelerate the transition by offering new perspectives and moving from design to opportunity? For a sustainable food system that benefits everyone?
In the coming years, we will build a network of designers, farmers, policymakers, companies, nature experts and producers to look for new perspectives on these questions. We are exploring opportunities to address these questions on different scales. The Embassy challenges the network to reflect on its current way of looking at things. Towards the system and to the existing chain. To provide insight into what it might mean and change the status quo.
These sessions not only lead to great examples and visions of how things can be done differently, but also ensure that we connect designers to current issues to translate these visions into reality. The Embassy serves as a physical place where these people can come together to develop different scenarios and examples of how food can serve as change, not only for our global food system and how we eat but also as a restorer of biodiversity and enrichment of nature and ensure fair food distribution. There is no right or wrong answer, but we do consider the implications for our future if we make certain choices.
