Image by Bernard Hermant

Welcome to
The Embassy of Food

This year we focus on a critical analysis of the food design discipline. We will research promising food projects with which designers raise questions about our current food system or about our role as consumers, and yet did not make it to the shelves of the supermarket. The findings will be presented during DDW in the supermarket of the future.

Promising projects do not always find their way to producers, the market and ultimately to consumers. Why is that and what can we do to advance these projects? Why is it not possible to scale up, and is that even desirable for every project? How can we strengthen the role and urgency of food designers in the food system? How do we bring a project from ‘nice concept’ to success story, to make some real impact? The Embassy of Food 2021 is based on research and analysis and we hope this will also reveal the need for system changes. We will share our findings widely on the Embassy of Food website, which will become a platform for food designers, scientists, entrepreneurs, producers (from small farmers to large industry) and consumers to find information, inspiration, questions and connections.

During DDW21, the Embassy of Food will take the shape of the supermarket of the future. In this “shop” selected food design projects are shown, varying from very concrete products and projects to very futuristic questions and visions. Wandering through the store you may wonder why these products or ideas have not been available already in the supermarket. Or you might be surprised by what could be on our plate in the (not-so-distant-) future.

We want to show the great potential of existing food design projects and hope to interview visitors about their experiences, ideas and preferences and perhaps even make them more aware of their possible role and influence on the existing food system.


Embassy of Food
Show only:

Urban Foraging

17 Nov 2020


16 Oct 2020

Palestine Heirloom Seed Library

16 Oct 2020
Show only:
  • Longread
  • News
  • Podcast
  • Video

An intimate conversation about local food

26 Oct 2020

Tell me what you eat and I will tell you what you are (and the other way around)

9 Oct 2020

Partners of Embassy of Food

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