AI as supermarket manager
The last theme was the supermarket as a superbeing. What if the supermarket manager of the future is no longer human? What if we ask advice from Artificial Intelligence (AI) when it comes to nutrition? We humans have different weaknesses and desires, we are fuelled by a profit motive and we don’t always do everything for the right reasons. AI may make different choices – in the field of sustainability and the environment, for example, but also with regard to ethical issues,” says Rutzerveld.
That is why design studio NonHuman Nonsense developed a new supermarket concept. In AI-BERT’s The Fresh Place, AI is in charge (GPT-3 for text and DALL-e for image). As a consumer, you have a conversation with the algorithms, after which you are presented with a personalised product. This takes into account your personal preferences and global developments, for example, in the field of climate change. For the time being, it mainly produces bizarre products such as rat milk ice cream and nuclear fudge balls. With this concept, the designers want to make the public think. What are the pros and cons of AI in the supermarket?