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Interested? Send an email to jelleke.raats@dutchdesignfoundation.com

Embassy of Food conference

The world behind our food is in dire need of change. But major changes require new forms of cooperation as well as imagination to shape an alternative. Fortunately, a lot is already happening: from city dwellers setting up local food forests together to initiatives where meat and dairy grow without any animal involvement. But, we also live in a time when not everyone agrees with the future image that someone else paints. We believe that precisely there – the space where various opinions intersect – lies the key to change. And that imagination is needed to look differently at our common challenge.

Type event Conference
Date & Time

26 Oct 2023 - 13:00 - 17:30

Location Natlab
Kastanjelaan 500
5616 LZ Eindhoven
Part of Embassy of Food
Embassy of Food conference
Part of Embassy of Food

During the conference, we focus on that we can (re)know and (re)appreciate the differences in our qualities. Because everyone is different and acts differently, and especially in very complex transitions, we cannot all oversee the whole picture yet. But the good news is: we don’t have to be able to do it all ourselves either. It is precisely if we deploy that diversity of design qualities and knowledge, and give space to each other’s creative power, we can start a bigger movement together.

That is why the Embassy of Food conference brings together 100 experts from the food sector and design world to make new connections and thus work together on a new vision and approach when it comes to the future of our food system. Indeed, from the Embassy of Food, we believe that everyone we bring together is an important part in the search for a total solution. Just as healthy soil consists of various micro-organisms working together and reinforcing each other, we want to connect and integrate existing fragments of knowledge and expertise for an innovative way of looking at things. Complex challenges require diverse perspectives; by bringing together a mix of skills and expertise, we can thus look at and act on the challenge differently.


13.00 – 13:30hrs: Walk in
13.30 – 16.00hrs: Programme
16.00 – 17.30hrs: Network moment + drinks

*Please note this conference is in Dutch.


Jetske van Oosten
Nadia Zerouali
Floris Visser
Zoƫ Robeay
Pieter van der Valk
Barbara Vos


Kastanjelaan 500
5616 LZ Eindhoven

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