“I see the mobility transition as an important but also challenging behavioural change in which collaboration between organisations, travellers, governments and other stakeholders is essential.” – Creative lead Joost van der Made
These times give us an opportunity to go back to the drawing board and consider liveable cities. And is making it possible to rectify the design flaw of the last century, in which the efficiency of the system and – as a derivative of it – urban planning were paramount. The past decade has been dominated by smart cities. Technology as an end instead of a means, with the efficiency of the system as the outcome.
Together with partners, we are exploring the roads of the future. We embrace the Embassy from a long-term perspective and the urge to experiment that it requires. In this, we always take the step from thinking to doing. In the form of Embassy Labs, we are initiating experiments in the Brainport region in which we see quality of life as the highest goal. The Embassy and its experiments contribute to a sustainable world. For example, by giving greenery a place where cars used to dominate. Together we are moving from smart cities to human cities.
There is no better way to predict the future than to help shape it yourself. Will you join us?