Embassy of Mobility

Embassy of Mobility

Mobility is a necessity, not a goal. You depend on it to get the care you need, to get to work, or to relax with your family. And there are many more examples.

In 2020, we were confronted with a new reality in which distance between people became key. It has shown us that freezing mobility has a major positive impact on the environment and the liveability of cities and offer us the chance to go back to the drawing board and think about viable forms of mobility. We can now correct the design error of the last century, in which the car was central to urban planning, and make mobility an essential factor for liveability.

What if the quality of life plays a key role in designing mobility? What if mobility improves people’s well-being and stimulates connection? What if mobility aims to prevent traffic movements? What if mobility positively contributes to the environment? Together with partners, we will explore the possibilities of the future. We will all embrace the Embassy with a long-term perspective and the urge to experiment that is necessary.

We will start an experiment in the Brainport area. We continue to facilitate working close to home in order to limit the number of movements in and out of the region, even after COVID-19. We want to close gaps by connecting people, contribute to the environment by bringing greenery where cars used to be, and stimulate local entrepreneurship.

There is no better way to predict the future than helping to shape it yourself.

Are you in?

The curator of this Embassy is Rob Adams, founder of innovation agency Six Fingers.

Also have a look at what we did in...


Embassy of Mobility
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Blik voor Groen – Studio 1:1

13 Oct 2021

15-minute City – Bygg Architecture & Design

13 Oct 2021

City Liveability by Redesign – CLEAR & Street Experiment Tool – SET

13 Oct 2021

De Uitnodigende Kaart

16 Oct 2021

Past events


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Rob Adams shows how we can redesign mobility


Defining future mobility together


Embassy of Mobility at DDW


Reshaping mobility: Now is the time

Dutch Design Week

This is what the Embassies will present at Dutch Design Week

Embassy of Mobility

What if Lab and World Design Embassies join forces with Embassy Labs


“It’s about asking the right questions”


From ‘healthy streets’ to ’15-minute city’, a world tour along new concepts for mobility


Inspiring mobility pilots from Boston to Bogota. Join us on a trip around the world?

Partners of Embassy of Mobility

  • Rijkswaterstaat Link to Rijkswaterstaat
  • Brainport Eindhoven

    Samenwerken zit in onze natuur. Dat is de kracht van deze regio. Onze regio. In deze innovatieve technologieregio werken we als denkers en als doeners slim samen. Terwijl wij kijken hoe dingen nóg beter kunnen, kijkt de wereld naar de manier waarop we dat doen. Brainport Eindhoven is namelijk de plek waar we elkaar helpen. Waar bedrijven nieuwe banen creëren op ieder niveau. Of je hier nu studeert, werkt of onderneemt; In Brainport zijn eindeloos veel kansen om te groeien.

    Link to Brainport Eindhoven
  • Six Fingers Link to Six Fingers
  • NS Link to NS
  • EIT Urban Mobility Link to EIT Urban Mobility
  • Turnn Link to Turnn
  • Smartwayz.nl

    SmartwayZ.NL is a unique innovative mobility programme in the south of the Netherlands. The aim of the programme is to improve accessibility and encourage innovation. Our approach varies from developing smart solutions to widening motorways and improving transport hubs.

    Link to Smartwayz.nl
  • Dutch Design Foundation Link to Dutch Design Foundation
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