But this transition is only possible through transparent and open cooperation. And it’s a change process that calls for more than sustainable products: it demands investment, new business models and long-term choices that may not always focus on the simplest route. Thanks to their market position and scale, large companies are major players in driving this transition.
Designers also have an important professional responsibility. Not only towards manufacturers when it comes to inventing and developing products, services and projects that optimise sustainability. But also towards consumers with respect to meeting needs, creating awareness and encouraging them to make the most sustainable, circular choices possible.