Sustainable and circular design are key in the Embassy of Sustainable Design

Sustainability and circular design; these are the projects, presentations and products that will be on display at the Embassy of Sustainable Design from 19 to 27 October, during the 18th edition of Dutch Design Week (DDW). With an appealing exhibition, surprising presentations and workshops, the participants, including several large companies, offer a look behind the scenes. To learn from each other and to forge a network of change agents.

Type News
Date 19 September 2019
Sustainable and circular design are key in the Embassy of Sustainable Design
19 September 2019


With the theme ‘If not now, then when?’ DDW19 emphasises the urgency of the desired transition to sustainability and a more circular economy. How can we work together to make an impact, as a business, as designers, as consumers? This question is central to the Embassy of Sustainable Design, which shows fine examples and projects, but above all wants to bring parties together.

Fully circular

Ikea wants to be fully circular by 2030 and at DDW, as a participant of the Embassy of Sustainable Design, tells about the way there – the successes and plans, but also about the pitfalls and challenges. For example, the Swedish home department store invests in renewable energy and the reuse of waste streams and experiments with renting, leasing and sharing products. The department store is also experimenting with renting, leasing and sharing products. The NS (Dutch Railways) also have serious ambitions on the road to circularity and show how you can reuse and recycle all parts and materials from a complete train set into new products. You can turn the train ceilings into a desk, for example, and turn the floors into a tabletop football set.

Photo by Daisy de Pater: NS hergebruikt onderdelen en materialen van treinstell

Complex and far-reaching

Almost two-thirds of all the waste that Renewi collects is processed into new raw material. The company asked students from the Design Academy Eindhoven to come up with sustainable solutions for six waste streams that cannot yet be recycled. With an exhibition pavilion composed of re-used classrooms, and an apartment, DeMeeuw shows the possibilities for modular and circular construction and living. In the pavilion, Artez Future Makers (Institute of the Arts), in collaboration with well-known designers, shows in an interactive way how complex and far-reaching the concept of circularity is, using a simple product such as a T-shirt. And of course, the main exhibition itself is also set up as sustainable and circular as possible through contributions from Gielissen, DSM-Niaga and Ecor in particular.


Strijp S & T, Innovation Powerhouse, Gloeilampenplantsoen, Yksi Expo


ArtEZ Future makers, CIRCO, DeMeeuw, Design Academy Eindhoven, DSM-Niaga, ECOR, Firm of the Future, FrieslandCampina, Gielissen Interiors | Exhibitions | Events, Hogeschool van Amsterdam, IKEA Nederland, NS, Provincie Noord-Brabant, KPMG, RB, Renewi, TU Delft, TU/e, Wageningen University & Research and Yksi Expo. Initiated by VanBerlo and Dutch Design Foundation.

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