In the 1930s we planned our cities to work efficiently. For cars, not people. But now that the world is a very different place and we’re forced to go back to the drawing board, we can’t afford to make the same mistake. Today, mobility must put people first.
We want mobility for everyone. And access for everyone. By this we mean that access to cities and the surrounding areas must be designed to serve the people who live there. This market is open to existing service providers, and also offers opportunities to new, small-scale services. Together with partners and designers the Embassy of Mobility looks for inspiring solutions that redefine mobility. That dare to experiment and question existing mindsets.
At Dutch Design Week 2019, the Embassy of Mobility offered a glimpse of tomorrow’s mobility today. By doing so, we aimed to grow public support for tomorrow’s innovations, and to engage with business, industry and government. Because designing new infrastructure, new mobility applications and perhaps even new legislation and regulations demands bold choices. And a different way of thinking, one based on liveability not efficiency. In getting to grips with these topics, the Embassy also centred around debate between experts from various sectors involved in this future vision of mobility.